There are thousands of stations straming online, but compared to the average FM station they have just a fraction of the listenership.

Why? Most of these stations play great music, but unless there's an innovative show of some sort - or a DJ putting together a brilliant set - you're really just listening to someone else's jukebox.

And there's not much innovation in that - because it lacks personality, direction - and often any kind of decent production whatsoever.

But this are exactly where podcasts excel!

It's the close, personal feeling, the interplay between the personalities, the focused discussion and the pre-production that makes most great podcasts zing. Some podcasters out there are putting more time and effort into their 'programming' than the vast majority of the internet radio stations out there.

There's also this recent study by the Pew Internet and American Life Project, which points out that while 12% of the people thet surveyed have listened to a podcast, only 1% download them with any frequency. So while there may be listeners, they aren't as 'sticky' as people originally thought. And this is a problem.

So my question is: why not 'broadcast' people's podcasts over streaming radio?

Here's my hunch: I think that some podcasts would translate really well to radio, and I think that distributing them in this manner can help drive listeners back to the original podcasters site.

This is my three month experiment to see how that theory holds up. If you are a podcaster, sign up, and send me two of your best podcasts, and I will put them on the air.